Social Media Strategy Podcast

Hosted by Pauline Stockhausen

The Social Media Strategy Podcast features the best from social media strategists globally along with expertise from host Pauline Stockhausen.

Pauline Stockhausen is renowned for her ‘go getter’ adventurous attitude, and is a successful businesswoman, social media guru and business coach with 20 years of expertise in online communities. Sharing her adventures, advice and online courses to people and businesses with daily posts, Pauline has a combined audience reach of 500,000+.

Passionate, creative, and intuitive, Pauline shines a light on the art of social media to people wanting to create and nurture their own online communities and can turn the dullest of online marketing plans into a lightning rod for business. She knows that keeping it real and authentic is the only way to go and is sought out for her specialist advice by celebrities through to politicians.

An international keynote speaker, Pauline most recently presented at the world’s largest social media marketing conference – Social Media Marketing World 2016 and 2017.  Held in San Diego, she was the first New Zealander to speak at the event for her specialist online community skills.

A single mum, Pauline has paved her way in social media with a “Go get em” business attitude. She is always challenging herself – and getting herself into challenging situations – from kickboxing charity fights to climbing mountains at 1000ft straight up. An avid writer, photographer and videographer she knows how to engage and entertain an online audience.

Laura Pearman: Professional Headshots Photographer – Social Media Strategy Podcast 14

Laura Pearman: Professional Headshots Photographer – Social Media Strategy Podcast 14











Laura is a Professional Headshots Photographer. She has been in Professional Photography for 8 years, and has had her own business for 5 years. Before photography Laura had a whole other career in Marketing. She now uses this previous experience and skill in her photography to help clients get their Headshots full on brand.

As well as working personally for clients on their Headshots, Laura does a lot of work for Professional Speakers at different conferences. Sometimes this opens up interesting rabbit-hole projects. Part of Laura’s unique brand is that she has a Vintage personal style, she is a feminist and she says what she thinks. This is a Marmite/Vegemite decision. You either Love her or you Hate her.


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Show Links:

Laura on Instagram

Laura on Facebook

Laura on Pinterest

Laura on Twitter

Ian Anderson Gray: The Tools Guy / Seriously Social – Social Media Strategy Podcast 13

Speaker, Consultant, Social Media & Live Video Specialist, Founder of Seriously Social & Select Performers. Ian has 10 years experience in helping individuals, small businesses, charities and organisations achieve a successful internet presence.

Ian trained as a professional singer and so he’s a skilled communicator and sees this as extremely important, together with a helpful and friendly attitude. He loves working with people and to tries and turn “techno-babble” into an easy to understand plain English.

Ian has a great deal of experience in social media & marketing, search engine optimisation, web development, hosting, email and web applications. Rather unintentionally, Ian’s begun to be called The Tools Guy, often speaking at conferences around the world on the topic of social media and marketing tools.


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Katie Lance: CEO, Speaker & Author – Social Media Strategy Podcast 12

Katie is the CEO and Owner of Katie Lance Consulting – a social media marketing firm. With more than fifteen years of marketing and branding experience, Katie specializes in working with companies to help develop and implement their social media and content strategy. Katie’s client roster includes companies such as RE/MAX International, DocuSign, PNC Mortgage, the Crushed Wine app and many others.

Since 2012, Katie’s firm has worked closely with hundreds of companies in the real estate, mortgage and startup space. Katie is a nationally known and highly sought-after keynote speaker at conferences across the globe; teaching the latest tools and strategies in social media, mobile and technology trends.

Katie is also a business coach to entrepreneurs, small business owners and real estate professionals. Her signature group social media coaching program #GetSocialSmart has received accolades from industry peers across the globe. Katie is a passionate writer and is working on her first book on social media strategy to be published in 2016. She is a frequent contributor to The Huffington Post, Social Media Examiner and Women 2.0 and is passionate about all things tech, wine and empowering women in leadership.

Formerly, Katie was the Chief Strategist for Inman News and has been listed by Inman as one of the top 101 influential people in real estate. Katie lives in the San Francisco Bay Area with her husband and 2 beautiful boys.

Get the Podcast Here:


Find Katie on the various platforms listed below.

Katie’s Book: Get Social Smart 

Facebook Page: Katie Lance Consulting

Facebook Group: GetSocialSmartWithKLC






Linked In

Gary Leland – Super Producer

Gary is known in the world of softball for many of his websites. He owns and operates the Softball Junk website. He also created one of the oldest podcast directories on the internet, and one of Time Magazines 50 coolest websites back in 2006.

Gary has expanded his softball business into the world of new media. He operates Fastpitch Softball TV. An online softball network, of videos, and blogs dedicated to fastpitch softball. He also publishes the Fastpitch Softball Magazine, and Podertainment the podcast magazine.

Listen here:

Gary Leland links:

Oguz Konar – Local Marketing Stars

Ever since the days of selling water in flea markets at age 7, Oguz has been obsessed with business development and lead generation process. He’s the best-selling author of 2 books on small business development and marketing. He also the founder of 3 successful companies.

As the President of LMS, he is responsible from developing strategies and systems to help clients get massive results and make money. In his free time, he loves hanging out with his wife, his son and their trouble maker dog Tofu.

Oguz has been consistently honoured with many awards for the past 15 years, as well as speaking at various events helping and coaching hundreds of small business owners with their marketing related problems.



Listen here:


Show Links

Oguz Konar Linked In

Local Marketing Stars website

Local Marketing Stars on Facebook

Local Marketing Stars on Twitter

Facebook 10K Revenue Club

Oguz Konar on Facebook

Natalie Tolhopf – Catapult Your Business

Nat gave up her day job to help awesome women go from feeling stuck, trapped and uninspired, to rocking their own business with confidence and ease.

After growing her own profitable business, and spending more than a decade as a business consultant and coach, she knows that success is all about mindset, focus and consistency.

Through her 1on1 and group coaching programmes like Shapeshifter, Queen of Sales and Planning for Punks, she helps women clear the mental clutter and just freakin’ do it.

Listen here:


Natalie’s Website

Catapult Your Business

Facebook – NatalieTolhopf Catapult Your Business

Natalie’s You Tube Channel

Natalie on Twitter


Show notes

  • Nats’ journey from chef to business coach
  • Having a masculine attitude towards taking action
  • How getting Bells Palsy taught Nat not to be afraid to be real online
  • Morning Biz warm-ups
  • Don’t fall for social media reel highlights or compare yourself to others
  • Repelling clients
  • Imperfect Action – Sell BEFORE you build
  • Tips for selling online
  • Over delivering
  • Using paid Facebook groups to drive accountability

Owen Video – How video is taking over the world of marketing

How video is taking over the world of marketing Owen Video is a YouTube Marketing Consultant specializing in Small Business Growth. He has made over 1,000 videos for the web and has a YouTube channel with almost 1 million minutes of watch time.

Listen here:

Video is hot!

How Owen got hooked on video: Live streaming early adopter

– Moving from behind the camera to in front

How Owens’ business has changed from making videos to teaching others to make and market their own videos

– Video is a great marketing tool for everyone – you just need to find the right medium for your business

– Where does one start with video? Focus on ONE Social Media Medium

– The parasocial relationship

– Using Live video as a testing ground

– Tips on making the right content for your specific audience

– What equipment should you use?

The Video Spot


Owen on Facebook  / Twitter  / Linked In

7: Natalie Cutler-Welsh – Moving house and starting an online business

7: Natalie Cutler-Welsh – Moving house and starting an online business


Christchurch Earthquakes changed the course of Natalie’s life. Find out how she changed her life and used Social Media to build a successful network business.

Go to Girl

  • Using Social Media to build a network from scratch when you move cities.
  • Doing what you love. Use the networks that you love – it comes across to your audience
  • Make regular Facebook Live posts to grow your audience if you can’t do Podcasts
  • Ages in Stages (how to juggle work and family)
  • Tips for Facebook Groups
  • Connecting with the right people who can help you move forward and change the world
  • “The Shoulder Tap” tip for approaching new contacts when networking online
  • What’s next for Natalie?
  • Collaboration – co-operation is better than competition

The Social Media Strategy Podcast is hosted by Pauline Stockhausen and brought to you by World Podcasts.

6: John Kapos – Business Owner & Social Media Expert

6: John Kapos – Business Owner & Social Media Expert

Chocalitier; John Kapos aka “Chocolate Johnny” is a successful small business owner based in Sydney, Australia. Through his social media expertise, he assists many in their field of work. Johnny’s own products have propelled in the world through his personable connections made online through his social media channels – predominantly using Instagram, Periscope and SnapChat.


The Social Media Strategy Podcast is hosted by Pauline Stockhausen and brought to you by World Podcasts.

Social Media Strategy Podcast 5: Social Media Marketing World 2017 – San Diego



Highlights are in for Social Media Marketing World 2017 in San Diego,  Pauline explores the highlights,  like discovering the Growth Bot and sharing tips she got from 4 speakers,  Mitch Joel,  Joey Coleman, Chocolate Johnny and Chris Brogan.  Pauline dives in and shares highlights from her own session with her panel which included Philip Taylor, Molly Pittman, Marc Mawhinney and Jenn Scalia.


The Social Media Strategy Podcast is hosted by Pauline Stockhausen and brought to you by World Podcasts and Executive Producer Paul Spain (Founder, Futurist, Speaker).


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